艾媒咨询 | 悦己理性 日常轻养——2026年中国轻医美行业消费洞察报告
内容导读- 报告节选
- 报告目录
当前中国医美行业正告别野蛮生长，迈入以技术壁垒与合规能力为核心的高质量发展新阶段，轻医美化、日常化的消费趋势日益显著。iiMedia Research（艾媒咨询）数据显示，中国医美器械行业市场规模从2016年的232.8亿元增长至2025年的1070.3亿元，预计2026年将达1194.5亿元。同期，非手术类医美服务占比从2016年的39.7%波动提升至2025年的46.9%，预计2026年将达49.4%，逼近医美服务市场的半壁江山。国产器械技术突破与成本下探直接赋能非手术服务放量增长，行业上下游的竞争焦点正加速向合规资质、产品品质与服务体验转移。
iiMedia Research（艾媒咨询）调研显示，中国消费者体验轻医美项目的原因中，“变美让自己更快乐”占比最高，达26.79%，“在变美的道路上坚持不懈”占25.20%，“维持样貌最佳状态”占22.93%，“对形象缺乏信心”占22.25%，而外部因素如明星博主影响（14.76%）、朋友影响（19.64%）占比相对较低。在核心诉求方面，皮肤美容占30.87%，牙齿美白占29.74%，祛斑占29.17%，瘦脸瘦身占27.01%，抗老占24.74%，脱毛占24.63%，牙齿矫正占23.50%。当前轻医美消费动机已从外部驱动转向内在自我满足，悦己型消费成为主流；诉求高度集中在皮肤管理与容貌改善，皮肤美容是最大的需求赛道。
综合来看，轻医美行业的增长逻辑正从“重度改造与冲动消费”向“日常保养与理性悦己”切换。能否以合规合规的器械耗材、专业透明的服务流程以及贴合“悦己”心理的场景化营销，承接住消费者在皮肤美容与抗老抗衰等高频赛道的需求，将成为机构与上游品牌在高质量发展阶段确立竞争优势的关键。（《艾媒咨询 | 悦己理性 日常轻养——2026年中国轻医美行业消费洞察报告》完整高清PDF版共38页，可点击文章底部报告下载按钮进行报告下载。）
China’s medical aesthetics industry is currently moving beyond its era of unregulated growth and entering a new phase of high-quality development centered on technological barriers and regulatory compliance, with a growing trend toward “light” medical aesthetics and routine treatments becoming increasingly prominent. Data from iiMedia Research shows that the market size of China’s medical aesthetics device industry grew from 23.28 billion yuan in 2016 to 107.03 billion yuan in 2025, and is projected to reach 119.45 billion yuan in 2026. During the same period, the share of non-surgical medical aesthetics services fluctuated upward from 39.7% in 2016 to 46.9% in 2025 and is projected to reach 49.4% in 2026, approaching half of the medical aesthetics services market. Technological breakthroughs and falling costs in domestically produced devices have directly fueled the rapid growth of non-surgical services, and the focus of competition across the industry’s upstream and downstream sectors is accelerating toward regulatory compliance, product quality, and service experience.
According to a survey by iiMedia Research, among the reasons Chinese consumers seek out minimally invasive medical aesthetics procedures, “becoming more beautiful makes me happier” ranked highest at 26.79%, followed by “persevering on the path to beauty” at 25.20% and “maintaining my appearance at its best” at 22.93%. “Lack of confidence in one’s appearance” accounted for 22.25%, while external factors such as the influence of celebrity influencers (14.76%) and friends (19.64%) accounted for relatively lower percentages. In terms of core demands, skin care accounted for 30.87%, teeth whitening for 29.74%, spot removal for 29.17%, facial slimming and body contouring for 27.01%, anti-aging for 24.74%, hair removal for 24.63%, and orthodontics for 23.50%. Currently, the motivation for “light medical aesthetics” consumption has shifted from external drivers to internal self-fulfillment, with self-indulgent consumption becoming the mainstream; consumer demands are highly concentrated on skin care and appearance enhancement, with skin beauty being the largest demand segment.
Overall, the growth logic of the minimally invasive aesthetic industry is shifting from “radical transformation and impulse buying” to “daily maintenance and rational self-indulgence.” The ability to meet consumer demand in high-frequency segments—such as skin care and anti-aging—through compliant medical devices and consumables, professional and transparent service processes, and scenario-based marketing that aligns with the “self-indulgence” mindset will be key for institutions and upstream brands to establish a competitive advantage during this phase of high-quality development.(The full high-resolution PDF version of the "iiMedia Report | China Light Medical Aesthetics Industry Consumer Insight Report in 2026" consists of 38 pages; please click the "Download Report" button at the bottom of this article to download the report.)
医美器械市场规模扩张
消费者人群画像
消费动机与核心诉求
机构选择决策因素
消费纠纷现状与原因
行业前景预期与趋势期待
安全与合规成核心竞争壁垒
本文内容选自艾媒咨询发布的《艾媒咨询 | 悦己理性 日常轻养——2026年中国轻医美行业消费洞察报告》，报告共38页，点击下方链接可直达报告。点击这里即刻探索艾媒报告中心，更多行业报告解码商业趋势，助您精准决策！
内容导读关于艾媒咨询
iiMedia Research（艾媒咨询）始于2007年，是全球领先的新经济产业第三方数据挖掘和分析机构、国家高新科技企业。公司自主研发并独立持有完整知识产权的全球大数据监测分析系统，拥有5项大数据监测与AI算法国家发明专利及超100项外观设计专利、软件著作权等知识产权，搭建了智能化AI数据分析体系，提供完整的TAM/SAM/SOM计算模型，实现线上大数据监测、线下专家库、抽样调查等全维度数据深耕研究。秉承“用数据让所有决策都有依据”的使命，艾媒聚焦新科技、新消费及新业态，通过“大数据挖掘+研究分析”双引擎，以商业趋势、消费洞察、市场地位三大产品为核心，服务客户成长全周期，精准赋能企业业绩增长与战略升级。
iiMedia Ranking（艾媒金榜）是艾媒咨询旗下非商业性全球新消费品牌评价机构，依托 iiMeval大数据评价模型，为消费者提供客观的品牌信息及购物消费指南。依托深度大数据挖掘与分析能力，艾媒咨询持续输出兼具数据支撑、观点洞察与理论深度的高质量研究成果。通过打造“数据+策略”的双重价值体系，艾媒咨询每年以独立第三方身份发布新经济前沿调查研究报告超2000份。其中，艾媒科技板块覆盖移动互联、人工智能、半导体、新材料、机器人、智能硬件、航空航天、生物医药、新型储能、智能驾驶等新质生产力前沿产业研究；艾媒消费板块主要覆盖食品、饮品、餐饮、家电、家装、鞋服、医药、美妆、宠物、母婴、出行、金融等传统核心消费行业；艾媒新业态板块覆盖兴趣消费、情绪经济、国潮经济、跨境电商、夜间经济、冰雪经济、低空经济、商业航天、智能制造等新业态重点赛道。其中，定制化报告服务精准对接客户个性化需求，从市场趋势研判、竞争格局分析到增长路径规划，为企业在战略决策、产品创新、市场拓展、品牌背书等关键环节提供科学依据，洞见增长新坐标。艾媒咨询的数据报告、中立榜单、分析师观点累计被全球主流媒体、学术期刊、科研论文及行业研报、上市企业财报等引用超过5000万次，覆盖中、英、日、法、意、德、俄、阿等约二十种官方语言，具有强大影响力。
艾媒是中国科协九大代表优秀重点研究项目承担单位、广东省大数据骨干培育企业、广州市创新标杆企业、广州市首批人工智能入库企业、广州市“两高四新”企业。基于公司独立自主研发的“中国移动互联网大数据挖掘与分析系统 (CMDAS)”(广东省科技计划重大专项，项目编号：2016B010110001) ，艾媒建立了面向全球的宏观数据、商业趋势、市场进入、竞争情报、商情舆情、消费行为、销售数据及营销效果等多维度的线上、线下大数据监测与分析体系，累计为超过3800家政企机构提供常态化大数据咨询服务。艾媒也是广州市建设国家级科技思想库研究课题、广州市先进制造业创新发展项目等重大课题的承担单位。
